A variety of webmasters tools are needed for any serios work involving search engine optimization. Hardlinks, Free url submissions, paid submissions and other webmaster tools can be found within this site.
Cloaking — any of several means to serve up a different page to the search-engine spider than will be seen by human users — is one of the most controversial methods of search engine optimization. To wit, cloaking can be an illegitimate attempt to mislead search engines regarding the content on a particular Web site. On the other hand, it can be used to provide human users with more or less equivalent content that a search engine would not be able to process or parse. Another ethical use of cloaking is providing accessibility to Web sites for blind people and people with other disabilities. A good benchmark on whether a given act of cloaking is ethical is precisely whether it enhances accessibility.
Link spam — Occasionally a problem for some search engines such as Google, which can be fooled into assigning higher relevance to a site based on thousands of inbound links that weren't properly "earned" by the site. Google's sensitivity to linking makes it susceptible to webmasters who solicit or place links randomly on other sites, placing a desired keyword into the hyperlinked text of the inbound link. Commonly called "Googlebombing", it can be a prank (type "miserable failure" into Google to demonstrate), or a deliberate attempt to influence ranking for commercial gain.
Web search engines work by storing information about a large number of web pages, which they retrieve from the WWW itself. These pages are retrieved by a web crawler (sometimes also known as a spider) — an automated web browser which follows every link it sees. The contents of each page are then analyzed to determine how it should be indexed (for example, words are extracted from the titles, headings, or special fields called meta tags).
Data about web pages is stored in an index database for use in later queries. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages, whereas some store every word of every page it finds, such as Altavista. This cached page always holds the actual search text since it is the one that was actually indexed, so it can be very useful when the content of the current page has been updated and the search terms are no longer in it.
This problem might be considered to be a mild form of linkrot, and Google's handling of it increases usability by satisfying user expectations that the search terms will be on the returned web page. This satisfies the principle of least astonishment since the user normally expects the search terms to be on the returned pages. This relevance to the search makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.
Search engine tools for page rank are extremely important!
Understanding search engine technology and the implementation of it in your webpages will help you gain important traffic. Search results will vary as algorithyms change and search engine spiders eat robots.txt files. Interesting is when a search engine spider like Yahoo comes around and gobbles up all your keywords and keyword phrases.
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| For the target audience to find a site on the search engines, the page must contain keyword phrases that match the phrases the target audience is typing into search queries. When a search engine spider analyzes a web page, it determines keyword relevancy based on an algorithm, which is a formula that calculates how web pages are ranked. The most important text for a search engine is the most important text for the target audience - the text your target audience is going to read when they arrive at your web site.
Some search engines, such as Google, store all or part
of the source page (referred to as a cache) as well as information
about the web pages, whereas some store every word of every page
it finds, such as Altavista. This cached page always holds
the actual search text since it is the one that was actually indexed,
so it can be very useful when the content of the current page has
been updated and the search terms are no longer in it. |